◆ Independent modeling expertise — 20+ years
A senior modeler on your side of the table.
Twenty-plus years building and overseeing the models companies bet their budgets on. Whether you’re hiring a firm to build one, or you need a direct-mail targeting model built right, I’m the independent expert who makes sure the work actually drives better decisions — not just an impressive-looking deck.
Three ways I can be in your corner.
Analyst in Your Corner
“I’m hiring a firm to build a model”
You’re commissioning — or already knee-deep in — an expensive MMM, targeting, or predictive-analytics project, and no one on your side can fully evaluate what the vendor delivers. I represent you: choosing the right firm, holding them to the right standard, and catching the model that looks great but points your budget the wrong way.
Direct Mail Model
“I need a direct-mail targeting model”
For high-value acquisition — subscription services and big-ticket purchases. I build a model that scores your prospects and tells you exactly who to mail and where to stop, so the same mail budget brings more customers, and better ones.
Partner With Me
“I run a mail house”
Want to offer smart targeting to your clients without building a data-science team? Let’s talk about powering it behind the scenes.
Expertise you can check, judgment you can trust
20+ years
Building the models — and managing the data scientists who build them.
Decisions, not decks
I judge a model by whether it gets the decision right — not by how well it fits a chart.
Independent by design
When I’m in your corner, I’m only in your corner.
Straight talk on what makes a model actually work
I write about why well-fitting models still get budget decisions wrong — and how to tell the difference before the money’s spent.
Not sure which of these you need?
Tell me what you’re working on and I’ll point you the right way — even if that’s somewhere other than me.